
NY—Show‐organizer Sanford Smith combined his two fall fairs to keep them alive in a tough economic climate, but the results indicate more than just survival. The outcome of Modernism+Art20 shows stirrings of new life for these exhibitions and promise for the new season.
Attendance figures increased from past years. The preview, combined to benefit both The Brooklyn Museum and Planned Parenthood, started the fair off with an enthusiastic crowd numbering over 1400 patrons. The gala started with the Modernism/Brooklyn Museum Awards Ceremony honoring Yves Behar with the Young Designer Award.
Over the course of the weekend, the show floor saw 6,800 visitors, including a large influx of curators, press, decorators, design professionals, advisors, and collectors from around the country. Celebrities Michael Richards of Seinfeld, Gail Simmons of Top Chef, and Lars Uhlrich of Metallica were also seen browsing.
The combined presentation of decorative and fine arts received positive response from visitors and dealers alike. Exhibitors from both sides of the art and design spectrum rose to the occasion and incorporated new elements into their booths. Many hosted casual booth talks for visitors, giving deeper insight to the art and design dialogue.
But the interest went beyond general curiosity; attendees were serious, and dealers sold. Several booths sold paintings in the mid‐six‐figure range. Other exhibitors reported major sales and placements of furniture, sculpture, and design objects, including purchases made by important museums from around the country. The Brooklyn Museum, a partner of Modernism since its inception, acquired a number of objects for their Decorative Arts Department.
With optimism in the air, Sanford Smith plans to keep Modernism+Art20 together. The fair will return to the Park Avenue Armory in November 2010.
NY—Show‐organizer Sanford Smith combined his two fall fairs to keep them alive in a tough economic climate, but the results indicate more than just survival. The outcome of Modernism+Art20 shows stirrings of new life for these exhibitions and promise for the new season.
Attendance figures increased from past years. The preview, combined to benefit both The Brooklyn Museum and Planned Parenthood, started the fair off with an enthusiastic crowd numbering over 1400 patrons. The gala started with the Modernism/Brooklyn Museum Awards Ceremony honoring Yves Behar with the Young Designer Award.
Over the course of the weekend, the show floor saw 6,800 visitors, including a large influx of curators, press, decorators, design professionals, advisors, and collectors from around the country. Celebrities Michael Richards of Seinfeld, Gail Simmons of Top Chef, and Lars Uhlrich of Metallica were also seen browsing.
The combined presentation of decorative and fine arts received positive response from visitors and dealers alike. Exhibitors from both sides of the art and design spectrum rose to the occasion and incorporated new elements into their booths. Many hosted casual booth talks for visitors, giving deeper insight to the art and design dialogue.
But the interest went beyond general curiosity; attendees were serious, and dealers sold. Several booths sold paintings in the mid‐six‐figure range. Other exhibitors reported major sales and placements of furniture, sculpture, and design objects, including purchases made by important museums from around the country. The Brooklyn Museum, a partner of Modernism since its inception, acquired a number of objects for their Decorative Arts Department.
With optimism in the air, Sanford Smith plans to keep Modernism+Art20 together. The fair will return to the Park Avenue Armory in November 2010.
Entrance:
Admission: $20/per day & $30/two-day pass. Both include a catalog.
Show Hours:
Friday November 12 2010:
12 – 20 hrs.
Saturday November 13 2010:
12 – 19 hrs.
Sunday November 14 2010:
12 – 19 hrs.
Monday November 15 2010:
12 – 17 hrs.
Address:
Modernism + Art20
The Park Avenue Armory
643 Park Avenue, at 67th Street,
New York City
United States
Source: www.sanfordsmith.com
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